About Yuexiu REIT
BUSINESS STRATEGY
01
Office Building Strategy
Optimize tenant structure and expand channels
Match quality products of the market
Strengthen service guarantee and renewal
02
Hotel & Service Apartment Strategy
Implement differentiated competition
Strictly control operating costs
Optimize tenant structure
03
Retail Strategy
Strengthen client management
Improve sales management
Strengthen leasing management
04
Wholesale Market Strategy
Focus on original brands
Establish membership system
Empower shops
01Office Building Strategy
Optimize tenant structure and expand channels

Active management: actively look for industrial structural opportunities and optimize the tenant structure according to the four portraits of industry, industry, products and services;

Build digital economy office building: Target digital economy industrial enterprises to provide all-round professional supporting facilities and services.

Match quality products of the market

Provide diversified products: provide diversified products such as shared office, decoration unit and furniture to attract all types of tenants;

Product upgrading: implement product upgrading and transformation according to the demand characteristics of tenants, and reasonably improve the rent level.

Strengthen service guarantee and renewal

6+2 six housekeeper services: combined with the business characteristics of tenants in the building, it provides six housekeeper services such as government affairs, finance, environmental protection, health, happiness and professional services.

02Hotel & Service Apartment Strategy
Implement differentiated competition

Focus on the tourism and leisure market and differentiate from the competitive groups by creating theme rooms.

Strictly control operating costs

By quantifying operating expenses, control various costs and optimize capital transformation schemes.

Optimize tenant structure

Combined with the type of tenants, tenant structure and surrounding supply, optimize the business strategy and expand multiple sources of income such as long-term customers, catering, banquets and meeting rooms.

03Retail Strategy
Strengthen client management

Keep regular communication with customers, understand the needs of merchants, and arrange targeted marketing and effective assistance measures.

Improve sales management

Use the smart retail platform to strengthen circle marketing, focus on drainage and sales, provide diversified assistance channels, and improve the sales of tenants.

Product upgrading: implement product upgrading and transformation according to the demand characteristics of tenants, and reasonably improve the rent level.

Strengthen leasing management

Pay attention to emerging business forms under the epidemic situation: provide targeted leasing schemes to attract customers;

Broaden investment channels: strengthen leasing linkage, shorten leasing cycle and improve rental rate.

04Wholesale Market Strategy
Focus on original brands

Focus on the original fashion gene, locate in "original" and "design", and integrate many excellent original clothing brand resources at home and abroad.

Build a membership system

While understanding the market and industry, understand the business logic of each merchant and the purchasing habits of customers, so as to achieve business assistance and promote more transactions.

Empower shops

By empowering merchants, optimizing transaction mode, expanding radiation scope and information management, help merchants improve floor efficiency, increase tenant stability and improve rental income.