About Yuexiu REIT
YUEXIU REIT
Investment Strategy of Active Search and Prudent Decision-making
Having continuously sought for opportunities of external investment and acquisition for years, the Manager has established diversified channels for collection of project information, and has formulated the standards for investments and acquisitions by thoroughly considering all aspects including the location, industry, scale and operation effectiveness of potential projects. The Manager has implemented an investment strategy of active pursuit and prudent decision-making so as to expand the investment portfolio and enhance the long-term interests of Unitholders.
BUSINESS STRATEGY
01Office Building Strategy
Study customer needs, provide flexibly designed diverse unit spaces, and continuously optimize products cost-effectively
Target high-quality tenant renewal intentions, product and service precisely matching core client needs, optimizing tenant structure
02Hotel & Service Apartment Strategy
Deepen social media operations to strengthen competitiveness and
branding within the core customer base
Collaborate with key players to expand target international client base
Improve food and beverage quality, accelerate product iteration and enhance customer satisfaction
03Retail Strategy
Strengthen recruitment of premium brands to enhance project brand diversity and appeal
Innovate marketing to boost tenant brand buzz, reinforce landmark check-in appeal, and convert online traffic into in-store purchases
04Wholesale Market Strategy
Leverage government and industry resources to boost supply chain collaboration, driving business operations and innovation
Further develop a comprehensive fashion industry service platform,
enhance industry digital empowerment and explore cross-border ecommerce channel services