Having continuously sought for opportunities of external investment and acquisition for years, the Manager has established diversified channels for collection of project information, and has formulated the standards for investments and acquisitions by thoroughly considering all aspects including the location, industry, scale and operation effectiveness of potential projects. The Manager has implemented an investment strategy of active pursuit and prudent decision-making so as to expand the investment portfolio and enhance the long-term interests of Unitholders.
Active management: actively look for industrial structural opportunities and optimize the tenant structure according to the four portraits of industry, industry, products and services;
Build digital economy office building: Target digital economy industrial enterprises to provide all-round professional supporting facilities and services.
Provide diversified products: provide diversified products such as shared office, decoration unit and furniture to attract all types of tenants;
Product upgrading: implement product upgrading and transformation according to the demand characteristics of tenants, and reasonably improve the rent level.
6+2 six housekeeper services: combined with the business characteristics of tenants in the building, it provides six housekeeper services such as government affairs, finance, environmental protection, health, happiness and professional services.
Focus on the tourism and leisure market and differentiate from the competitive groups by creating theme rooms.
By quantifying operating expenses, control various costs and optimize capital transformation schemes.
Combined with the type of tenants, tenant structure and surrounding supply, optimize the business strategy and expand multiple sources of income such as long-term customers, catering, banquets and meeting rooms.
Keep regular communication with customers, understand the needs of merchants, and arrange targeted marketing and effective assistance measures.
Use the smart retail platform to strengthen circle marketing, focus on drainage and sales, provide diversified assistance channels, and improve the sales of tenants.
Product upgrading: implement product upgrading and transformation according to the demand characteristics of tenants, and reasonably improve the rent level.
Expand leasing sales and promote solicitation: Strengthen the integration and empowerment of leasing promotion resources, establish strategic brand alliance, and jointly organize festival marketing to promote both traffic flow and sales growth.
Replicate new rental model and the original design zone to more space, introduce excellent original designer brands from Guangzhou and Shenzhen, and utilize the agglomeration effect of the original design brand zone;
Focus on the original fashion gene, locate in "original" and "design", and integrate many excellent original clothing brand resources at home and abroad.
While understanding the market and industry, understand the business logic of each merchant and the purchasing habits of customers, so as to achieve business assistance and promote more transactions.
By empowering merchants, optimizing transaction mode, expanding radiation scope and information management, help merchants improve floor efficiency, increase tenant stability and improve rental income.